RESOURCE COLLECTION

Create a business plan

Writing out business goals and action steps helps you clarify and organize your priorities. It also gives potential investors a clear idea of your plans for profitability.

Part of

Elements of an effective business plan

The plan usually projects 3-5 years into the future.

It should include 8 basic parts:

Executive Summary

Briefly explain your business and plans for the future.

Business Description

Describe your business and your product or service. Explain how they are different from other businesses.

Market Analysis

Identify your potential customers. Describe your industry and competition.

Organization & Management

Show how you plan to structure your business. Introduce your management team and their responsibilities. 

Service or Product Line

Describe your product or service. Include the features and benefits of your product or service.

Marketing & Sales

Explain how you plan to market and sell your product or service to the potential customers you’ve identified. 

Finances

Show your current and projected financial status. Include balance sheets, a cash flow statement, and revenue projections.

Appendix or Supporting Documents

Include additional documents that support your plan.

As you form your business plan, consider the impact it may have on the environment. Learn how to Green your business.

Next step

Continue in the Step by step guide to starting a business in San Francisco

Finance your business

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