CAMPAIGN

Sugary Drinks and Premature Death

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Youth lead the conversation

The Bigger Picture Campaign is a partnership between Youth Speaks Inc. and the University of California, San Francisco's Center for Vulnerable Populations. It aims to combat the type 2 diabetes epidemic by empowering youth to reshape the conversation around the disease and address the social and environmental factors contributing to its rise.Watch video

What the beverage industry doesn't want you to know about sugary drinks and premature death...

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Roughly 180,000 deaths worldwide are linked to sugary drink consumption.(1)

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A new study found that drinking a 20-ounce sugary drink a day can age you as much as smoking cigarettes.(2)

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Without careful management, diabetes can lead to complications such as: blindness, amputations, kidney failure, liver disease, heart attacks, strokes, cancer, and death.(3)(4)

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Diabetes cost the United States an estimated $245 billion in 2012, with $176 billion in direct medical costs and $69 billion in indirect costs such as lost productivity, disability and premature death.(5)

About

The Open Truth Campaign is a collaboration between Shape Up San Francisco (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, the American Heart Association Greater Bay Area Division, the Community Engagement and Health Policy Program of the Clinical & Translational Science Institute (CTSI), at UCSF, and the Latino Coalition for a Healthy California.

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Sources:

  1. http://www.hsph.harvard.edu/news/hsph-in-the-news/roughly-180000-deaths-worldwide-linked-to-sugary-drink-consumption/
  2. Leung, C. W., Laraia, B. A., Needham, B. L., Rehkopf, D. H., Adler, N. E., Lin, J., … & Epel, E. S. (2014). Soda and Cell Aging: Associations Between Sugar-Sweetened Beverage Consumption and Leukocyte Telomere Length in Healthy Adults From the National Health and Nutrition Examination Surveys. American journal of public health, 104(12), 2425-2431.
  3. Centers for Disease Control and Prevention.  National Diabetes Statistics Report, 2014. http://www.cdc.gov/diabetes/pubs/statsreport14.htm.  Accessed June 23, 2014.
  4. Giovannucci E, Harlan D, Archer M, et.al.  Diabetes and Cancer – A Consensus Report. Diabetes Care. 2010; 33(7): 1674-1685
  5. Centers for Disease Control.  National Diabetes Statistics Report, 2014. http://www.cdc.gov/diabeteS/pubs/statsreport14/national-diabetes-report-web.pdf, Accessed June 23, 2014.

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