The 2022 holiday season has passed
Check back for updates into 2023.
Events
November-January, 2022
November-January, 2022
Take Time for Taraval Bingo
Raffle events on Nov 26, 12:30-3:30 PM at Pirro's Pizzeria at 2244 Taraval St. and Dec 2, at 3:00 PM at McCoppin Square
Collect free game boards from participating businesses and receive Lincoln High School student-designed stickers for their boards by making purchases. Once complete, shoppers can then submit their game boards into raffles for prizes. All game boards are available in both English and Chinese. Raffles will be on Nov 26 and in Dec 2. Hosted by the People of Parkside.
Makers Holiday Bazaar, Bayview
Nov 26, 1:00-5:00 PM at Gratta Wines, 2022 Lane St.
Celebrate Small Business Saturday and the start of the holiday season. There will be Santa, vendors, music, food, and drink. Support your local businesses and buy Bayview!
OK Marketplace, Japantown
Nov 26 & 27, 12:00-7:00 PM at Japan Center Malls East, Suite 525
This 2-day market hosts a variety of vintage clothing curators, artists, makers, and more. By shopping at the OK Marketplace events, not only are you supporting a direct line of small businesses, but you are purchasing authentic, one-of-a-kind items that are truly
unique, all while being sustainably sensible at the same time.
Winter Wanderland, Union Square
Daily, Nov 25 thru Dec 24, 12:00-7:00 PM
This month-long Holiday Market at Hallidie Plaza is a celebration of culture, community, and holiday cheer. Feast on artisanal treats joyfully prepared by local makers, bakers, and shakers. Find the perfect hand-crafted treasure for the loved ones on your shopping list.
Get details about Winter Wanderland
Macy's Holiday Celebrations, Union Square
Starting Nov 25
Visit the Christmas tree and skating rink at Union Square. Stop by their holiday windows to view adoptable pets from the San Francisco SPCA. Then, head inside to get a picture taken with Santa!
More details and sign up for your time with Santa
Ferry Building Holiday Art Pop-Up Shop 2022, Embarcadero
Saturdays, 8:00 AM-3:00 PM and Sundays, 10:00 AM-2:00 PM until Dec 18
Join Creativity Explored for shopping, artist showcases, giveaways, and activities with CE partners like Recchiuti Confections. Ferry Building visitors and holiday-goers are invited to explore and shop original drawings, paintings, prints, ceramics, tapestries, and one-of-a-kind fashions created by CE artists – plus, stock up on gift-giving essentials with CE wrapping paper, greetings cards, artful accessories, books, stationery, art supplies and more. As always, artists earn income directly from each sale!
Holiday Ice Rink, Union Square
Daily through Jan 16
Skate through the holidays at The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente! Daily ice skating for all ages and special events scheduled throughout the holiday season.
Find all the events and details
Skate San FranDISCO!!!, Civic Center
Wednesdays thru Sundays until Dec 31, 12:00-8:00 PM, at Fulton Plaza
Let’s roll! Whether you are new to roller skating or a skating pro, San FranDISCO offers a fun skating atmosphere for everyone! With good tunes spinning all day long and illuminated skates at night — come get your groove on and dance to the beat of music. This rink is for everyone: from the young to the young-at-heart — in the Heart of the City! And grab a bite at an area restaurant after you skate! A project of San Francisco's notorious Church of 8 Wheels.
Castro Holiday Tree Lighting Ceremony
Nov 28, 6:00-8:00 PM at Castro and 8th Street
Join Castro Merchants are pulling out all the stops with entertainment, singalongs, and rousing speeches. Scheduled to attend: Santa, local dignitaries, the incomparable Donna Sachet, the San Francisco Gay Men's Chorus, the San Francisco Lesbian/Gay Freedom Band and a few more surprises.
Ferry Building Holiday Open House, Embarcadero
Nov 30, 5:00-7:00 PM at the Ferry Building
Celebrate the holidays and shop locally. Enjoy warm drinks, samples, music, family activities and photo ops. The annual gingerbread house displays will be on view. Vote for your favorite and enter to win a Ferry Building shopping spree! Plus, decorate cookies or a mini gingerbread house to take home - the perfect activity for kids and families.
Clement Street Art Walk
Dec 1, 5:00-9:00 PM
This exciting and community building event features amazing art, live music, local food vendors, and local shopping. Several businesses on Clement Street participate in the ArtWalk, so come and see for yourself! Organized by the Clement Street Merchant Association.
McCoppin Square Tree Lighting, Parkside Sunset
Dec 2, 3:30-6:00 PM at Taraval St. and 23rd Ave.
Enjoy caroling, hot cocoa, holiday music, and kids' activities. Bring an ornament for the community tree! Plus, a raffle drawing as part of Take Time for Taraval! Organized by the People of Parkside Sunset (POPS).
Hayes Valley Holiday Stroll
Dec 2, 4:00-9:00 PM
Kick off the holidays with a festive street party in Hayes Valley. Stroll around the neighborhood surrounded by carolers, holiday lights and decorated windows. Pop into one of the over 45 participating shops for instore activities, wine + treats, and special promotions. The Holiday Stroll will feature events for the kids, including face painting, the Abominable Snow Man, arts and crafts, music and dancing with DJ Sam, and so many more surprises. Hosted by the Hayes Valley Merchant Association.
Holiday Tree Lighting, Excelsior
Dec 2, 5:00 PM at the Persia Triangle at Mission St and Ocean Ave
Come for free hot chocolate and cookies, plus fun activities for kids and families! Organized by the Excelsior Action Group (EAG).
Let's Glow SF, Downtown
Dec 2-11, 5:00-10:00 PM
America's largest holiday projection mapping festival returns to downtown San Francisco this December, celebrating the season with 10 nights of light, animation, and music crafted by artists from the Bay Area and across the globe.
Be among the first to see this year’s enthralling shows. Let’s Glow SF’s 2022 Switch-On Ceremony at 525 Market Street will kick off at 6:30 PM on December 2nd.
Balboa Jingle, Balboa Village
Dec 3, 10:00 AM-2:00 PM
Enjoy an afternoon of light refreshments our very own Santa Claus and other holiday festivities and explore all that our Balboa Village has to offer. Hosted by Sequoia Real Estate.
Bayview Art Walk
Dec 3, 11:00 AM-4:00 PM on Third St between Revere and Armstrong Ave
Explore Third St's vibrant small business corridor! Check out the two art hubs: one at the new Gumbo Social at 5176 3rd and one at Public Glass at 1750 Armstrong for the Bayview Makers Mashup! Art Walk SF celebrates the art, music, food, and small businesses of San Francisco's neighborhoods with Art Walks in a different place each month.
MUNI Diaries Art Market, Mission
Dec 3, 12:00-4:00 PM at 80 Albion St.
Get all of your transit-themed holiday shopping done! MUNI Diaries Art Market will have 10 amazing vendors/artists who will be selling transit, SF, and Bay Area themed merch. This year’s vendors are: Transit Supply (Pins, stickers, prints), Christine Innes (Prints), KPxSF (Jewelry, apparel, accessories), SF Neighbors (Drawings), Yellow Line Art (Paintings), St. Walker Pennant Co. (Felt Pennants, Pins), Vallery Lancy (Photographs), Allison Nq (Ceramics), Market Street Railway (Tchotchkes, apparel, etc.), and HangLoes (Stickers, prints, pins, temporary tattoos).
Holiday Market at Sealevel Studio, Outer Sunset
Dec 3, 1:00-5:00 PM at 4331 Irving St.
Grab a drink and mingle in good company, while browsing Sealevel Studio's current collection of prints! Guest vendors will include Debra Forth and Liz Cieplak, as well as Dina Varellas, author of Wild Horse, Wild Heart, and Community Herbalist Bernadette Aguirre. And while you're at it, why not make it a day of supporting Outer Sunset small businesses? There's an abundance of amazing shops and eateries out here by the beach!
Zeitmarkt: Local Artists Holiday Pop-up Shop, Mission
Dec 3, 1:00-6:00 PM at Zeitgeist, 199 Valencia St.
Amazing local artists open up a popup shop in Zeitgeist's very own beer garden. You can get your holiday shopping done and have a cold beer in your hand!
Tree lighting and holiday celebration, Noe Valley
Dec 3, 5:00-7:00 PM at the Noe Valley Town Square
After shopping along 24th Street, enjoy holiday treats, festive lights, and carolers!
Holiday Lights Stroll, Inner Sunset
Dec 3, 5:00-8:00 PM
This 2nd annual event features festively decorated and illuminated storefronts, living windows, live music and in-shop events scattered throughout the neighborhood, jolly trolley rides from 2-8pm, raffle and fun activities for all ages including a scavenger hunt reaching into the outskirts of our merchant corridors. A collaboration between the Inner Sunset Merchants Association, Inner Sunset Park Neighbors, Sunset Mercantile and made possible by the generosity of Avenue Greenlight.
Sunset Holiday Mercantile
Dec 3-4, 11:00 AM-5:00 PM at the County Fair Building in Golden Gate Park
Come eat, drink, shop, play, connect and be local at Sunset Mercantile's 7th Annual Sunset Holiday Mercantile. It features two days of local makers, merchants, artists, food artisans, food trucks, oodles of children’s activities, live music, storytelling, community causes, beer and wine tasting plus so much more! After Saturday's Mercantile, be sure to explore the December 3rd Inner Sunset Holiday Lights Stroll.
Free Museum Weekend
Dec 3-4
Visit over 20 of San Francisco's museums in one weekend at no cost! Enjoy the nearby shops and restaurants along the way to celebrate the reawakening and revitalization of a creative and innovative city.
Make Good Market, Mission
Dec 3-4 at Heath Ceramics at 2900 18th St
This year Heath is bringing Make Good Market back to their San Francisco factory and showroom with a stellar group of independent craftspeople from the Bay Area and beyond. It’s the perfect place to mark off your holiday gift list while supporting small businesses. It features 20 vendors, with a wide array of goods including home textiles and furniture, apparel, jewelry, glassware, and art. The market will feature an eco-friendly kids’ craft table, complimentary gift-wrapping, and food and drink carts to keep your bellies full and your hands warm!
Castro Art Mart
Dec 4, 11:00 AM-5:00 PM between Market and Beaver Streets
The Castro Art Mart features the work of local artists as well as live performances, including some of the Castro’s top drag talent! Bring the whole family for an amazing time in San Francisco’s famous neighborhood. Hosted by Castro Merchants.
City Hall Holiday Pop-up, Civic Center
Dec 6 at San Francisco City Hall
Shop from over 30 local vendors, artisans, and merchants right inside City Hall! Hosted by the Office of Small Business.
Civic Center Plaza Holiday Tree Lighting
Dec 7, 4:00-7:00 PM
Festive holiday performances, food, music, a toy giveaway for children, and Makers Village DIY activities for kids and adults! This event is presented by Another Planet Entertainment and SFPD’s Northern Station, along with the Civic Center Community Benefit District, who will lead a toy giveaway at the event for the first 400 children under 12. There will also be holiday-themed arts-and-craft activities with SF Etsy in the Maker Village, along with a book giveaway from the San Francisco Public Library. Festive bites will be available for purchase, along with a full bar offering seasonal favorites!
Holiday Stroll, Bernal Heights
Dec 8, 5:00-7:00 PM
Stroll along Cortland Ave. for music, tasty treats, and wonderful gifts from the many local shops and artisans of Bernal Heights! This is the 12th annual Holiday Stroll, organized by Bernal Business Alliance.
Clementime Holiday Stroll
Dec 8, 5:00-9:00 PM
Shop locally in the Inner Richmond at the 12th annual Clementime Holiday Stroll. Your favorite Richmond District shops and eateries will have sales, raffles, pop-ups, refreshments, crafts and more to get you in the spirit of shopping locally this holiday season. Brought to you by Clement Street Merchants Association.
In The Black Marketplace, Fillmore
Dec 9, 10:00 AM-6:00 PM at 1567 Fillmore St.
This is more than a marketplace. In the Black forges a path to prosperity in the Black community. The marketplace will bring 20 Black-owned businesses under one roof. Shoppers will have plenty of gifts to choose from, including clothing, accessories and home goods made by sought-after vendors.
Find out more about In The Black
Holiday Lighting Celebration, Salesforce Park
Dec 9, 5:00-7:00 PM at 425 Mission St
The Transbay Joint Powers Authority (TJPA) is lighting up Salesforce Park for the holidays! Enjoy free holiday crafts, live music by the Cosmo Alleycats, and complimentary hot cocoa from Philz Coffee. Afterward, explore the newly illuminated lights and decorations throughout the park.
Lakeside Landing Holiday Fair
Dec 10, 10:00 AM-3:00 PM at Lakeside Landing
Meet local artisans and crafters, bring home a treasure, visit the free Hot Cocoa Bar while supplies last! Shop small businesses this season!
Find out more about events at Lakeside Landing
Cancelled: West Portal Snow Day
Dec 10, 10:00 AM-3:00 PM at 176 West Portal Ave (the parking lot next to Walgreens)
This event has been cancelled.
La Cocina Holiday Market, Tenderloin
Dec 10, 11:00 AM-4:00 PM
Come celebrate the holiday season with La Cocina and support mission-aligned and women-owned small businesses selling food, art, and other gifts this season. Shop local handmade goods by BIPOC and women artisans and Tenderloin organizations. Enjoy kids crafts, a holiday photo booth, drag entertainment, face painting, raffle with prizes, and all-around good cheer.
Cancelled: Sleigh this Holiday!, Ocean Avenue
Dec 10, 12:00-4:00 PM at Unity Plaza (Between Philz Coffee & SFFS 15)
This is event has been cancelled.
Selfies with Santa, Glen Park
Dec 10, 1:00-3:00 PM at 636 Chenery St
Bring the kids to meet and greet with Santa, while enjoying the shops and restaurants of Glen Park. Kids of all ages will be treated with candy canes and cookies! Hosted by the Glen Park Merchants Association.
Follow @glen_parkmerchantssf on Instagram for more!
Valencia Street Art Corridor, Mission
Dec 10, 2:00-7:00 PM on Valencia btw 20th and 21st Streets
The block party features local artists, live music, delicious food, and local businesses. It's a space for art, music, food, and community!
Halo-Halo Holidays, SOMA Pilipinas
Dec 10, 3:00-8:00 PM at 981 Mission Street (new indoor-only location, due to the weather)
The Filipino Holiday Crawl is unique cultural experience in the heart of SOMA Pilipinas. Join us this Christmas season as we enjoy family-friendly activities, food trucks, and some of your favorite local retailers, merchants, and artists.
Holiday Cultural Crafts Fair, Japantown
Dec 10 & 11, 12:00-7:00 PM at Japan Center Malls
Shop crafts by local makers, presented by the Merchants of the Japan Center Malls.
Polk Street Holiday Stroll
Dec 11, 11:00 AM-6:00 PM
Join a wonderful day organized by Discover Polk, Russian Hill Neighbors, and Polk Street Merchants! Free pet portraits, photos with Santa, strolling carolers, and merchant giveaways all day long!
Chinatown Holiday Light Fest
Dec 12-31
During the month of December, over 100 Chinatown small businesses will welcome their customers with festive lights and holiday specials!
Santa! At the Holiday Faire, Potrero Hill
Dec 15, 4:30-7:00 PM at 1512 20th St. (Next door to Good Life Grocery)
Enjoy gifts, hot drinks, cookies, and makers, while celebrating with Santa! Holiday music from the Merrie Olde Christmas Carolers. Organized by the Potrero Dogpatch Merchants Association.
Winter Wonderland 2022, Bayview
Dec 15, 5:00 PM-8:00PM at Ruth Williams Memorial Theatre
Bayview's premiere Winter celebration is back! This jampacked event will include ice skating, snowman building, s'mores, live performances, and a Bayview Bazaar featuring local retail and gift vendors. Plus so much more! Hosted by Bayview Opera House with community partners.
Festival of Lights, Cow Hollow
Dec. 16, 3:00-7:00 PM along Union Street
The magic of the holidays are on display! Storefronts are decorated with colorful lighting installations, some designed to dazzle and amaze! You will not be disappointed as you stroll the street in the early evening hours. Plus, meet Santa Claus and listen to his carolers! Organized by the Union Street Association.
Holiday Night Market and Block Party, Fillmore
Dec 16, 5:30 - 7:30 PM at Gene Suttle Plaza
This Holiday Happy Hour features dozens of retail vendors and local businesses, food trucks, a massive Kids Wonderland with snowfall, rides and games, and indoor/outdoor Cocktail Social for ages 21+. Live music with Raheem Devaugn and Ashling Cole plus many more family-fun activities!
Winter Wonderland, Mission
Dec 16, 6:00-9:00 PM at 24th Street & Mission BART Plaza
Come on out for a festive night en la Misión! Enjoy live music and a DJ. Plus Mariachi, food, sweets, and hot drinks. Photos with Santa and his reindeer are available at the Capp St. parking lot on 24th for kids 12 and under.
WinterFest, Salesforce Park
Dec 16-18, at the Main Plaza of Salesforce Park
Three days of holiday-themed activities! Friday features Liberty Street Band, holiday caroling, and an ugly sweater silent disco. On Saturday, join to make-a-wreath, get your face painted, holiday caroling and featuring Brass Mafia. Sunday will bring more holiday caroling and a performance by Hella Fitzgerald.
Christmas on Waverly, Chinatown
Dec 17, 11:00 AM-3:00 PM
Meet Santa & Mrs. Claus, get family portraits, see live performances, games, music, treats, and prizes! This is the 3rd annual event organized by BeChinatown.
Mission Lotería x Plaza Adelante, Mission
Dec 17, 4:00-7:00 PM at MEDA's Plaza Adelante
Support local businesses! Shop. Play. Win! Bring your game board (tabla) and redeem for raffle tickets. Enter to win $200 cash, gift cards and merchandise. Join a fun afternoon of Mission Lotería games, raffles and live entertainment, featuring Mariachi Nueva Generacion! Hosted by Mission Economic Development Agency.
Learn how to play and join in!
Visitacion Valley Holiday Light Festival
Dec 17, 5:00-8:00 from Hans Schiller Plaza to the Children's Garden
This is a community art event where families can explore and interact with light art by local Bay Area artists. Leland Corridor businesses will stay open late to provide warm bites and beverages. Family-friendly activities include photo booths, Visitacion Valley history movie showings, Christmas Carol Karaoke, and a live jazz band.
Jingle on the Way, Outer Sunset
Dec 18, 12:00-3:00 PM at Judah & Great Highway Park
Jingle your way down to the coast for a holiday celebration. Take your picture with Cargo Bike Santa! Sing along to holiday tunes, enjoy a holiday-theme storytime, make your own holiday card, and enjoy hot chocolate Java Beach Cafe.
Miracle on Mission St., SOMA
Dec 18, 11:00 AM-4:00 PM at Kapwa Gardens
This is a Small Business Market spotlighting local BIPOC-owned retail and food vendors. Situated in the urban oasis of Kapwa Gardens, you’ll be immersed in a wonderland of living walls, colorful murals, swaying bamboo trees, and a mini grove of Filipino Calamansi trees all while getting your holiday shopping done!
Castro Winter Wonderland Block Party
Dec 18, 11:00 AM-5:00 PM, on Noe St. at Market St.
This second-annual Castro Merchants tentpole event will feature Santa on hand for free photos, a petting zoo, and a day full of drag performances and story time. The block party will include LGBTQ artists and other surprises.
Santa's Cable Car Ride, Fisherman's Wharf
Dec 18, 20, & 21, 12:00-4:00 PM at the Beach and Hyde Turnaround in Fisherman's Wharf
While Santa was on a test run to prepare for his journey on Christmas Eve, one of the parts on his sleigh needed repair. The only mechanic that could create a custom fitted piece, other than the elves at the North Pole, work for the Market Street Railway. While it's in the shop, the SFMTA has loaned Santa a cable car decked out in holiday décor for a free photoshoot in Fisherman's Wharf!
Glowing Hanukkah Party, Fisherman's Wharf
Dec 18, 3:00-6:00 PM at Ghirardelli Square
Join the JCCSF for a Glowing Hanukkah Party in Fountain Plaza this holiday season! This free, family-friendly event will feature live glowing music, crafts, games and special menus from our restaurants.
A Winter Wonderland, Ghirardelli Square
Events throughout December include photos with Santa, live musical performances, movie screenings, and more!
Santa's Cable Car Ride, Fisherman's Wharf
Dec 18, 20, & 21, 12:00-4:00 PM at the Beach and Hyde Turnaround in Fisherman's Wharf
While Santa was on a test run to prepare for his journey on Christmas Eve, one of the parts on his sleigh needed repair. The only mechanic that could create a custom fitted piece, other than the elves at the North Pole, work for the Market Street Railway. While it's in the shop, the SFMTA has loaned Santa a cable car decked out in holiday décor for a free photoshoot in Fisherman's Wharf!
Winter Holiday Block Party, Outer Sunset
Dec 22, 12:00-5:00 PM on Irving St. between 19th-20th Ave.
Free photos with Santa, petting zoo, storytime, arts & crafts, live music, and Santa Cutest Elf Contest for Kids! Organized by the Outer Sunset Merchant & Professional Association.
Balboa Street Lighting, Richmond
Dec 31 from 4:30-7:00 PM at Simple Pleasures Parklet
Join at Simple Pleasures Cafe for the Balboa Street Lighting Celebration, hosted by the Balboa Village Merchants Association. There will be a champagne toast by Supervisor Chan along with local business specials. If weather permits it will be in the parklet and moving it indoors if it rains.
Here is an archive of holiday events that took place in 2022.
Neighborhood shopping guides
Bernal Heights
Bernal Heights
District 9 Holiday Shopping Guide
Organized by Supervisor Ronen
Castro
Castro
District 8 Holiday Shopping Guide
Organized by Supervisor Rafael Mandelman
Chinatown
Chinatown
District 3 Holiday Shopping Guide
Organized by Supervisor Aaron Peskin
Cole Valley
Cole Valley
District 8 Holiday Shopping Guide
Organized by Supervisor Rafael Mandelman
Diamond Heights
Diamond Heights
District 8 Holiday Shopping Guide
Organized by Supervisor Rafael Mandelman
Fisherman's Wharf
Fisherman's Wharf
Eats, drinks, and sweets
Shopping
Guides courtesy of the Fisherman's Wharf Community Benefit District
Glen Park
Glen Park
District 8 Holiday Shopping Guide
Organized by Supervisor Rafael Mandelman
Haight Ashbury
Haight Ashbury
Haight & Ashbury Holiday Gift Guide 2022
Created by the Haight Ashbury Merchants Association
Inner Sunset
Inner Sunset
Inner Sunset Business Directory
Collected by the Inner Sunset Merchants Association
Lakeside Village
Lakeside Village
Business Directory
Organized by the Friends of Lakeside Village
Lower Pacific Heights / Fillmore / Laurel Heights
Lower Pacific Heights / Fillmore / Laurel Heights
District 2 Holiday Shopping Guide
Organized by Supervisor Catherine Stefani
Lower Polk
Lower Polk
District 3 Holiday Shopping Guide
Organized by Supervisor Aaron Peskin
Marina / Cow Hollow
Marina / Cow Hollow
District 2 Holiday Shopping Guide
Organized by Supervisor Catherine Stefani
Mission
Mission
District 9 Holiday Shopping Guide
Organized by Supervisor Ronen
Noe Valley & Upper Noe
Noe Valley & Upper Noe
District 8 Holiday Shopping Guide
Organized by Supervisor Rafael Mandelman
North Beach
North Beach
District 3 Holiday Shopping Guide
Organized by Supervisor Aaron Peskin
Ocean Ave
Ocean Ave
Ocean Ave Business Directory
Collected by the Ocean Avenue Association Community Benefit District
Richmond
Richmond
S.E.L.F. (SHOP EAT LOCAL FIRST)
Organized by One Richmond
Upper Polk
Upper Polk
District 3 Holiday Shopping Guide
Organized by Supervisor Aaron Peskin
Use these guides to find local businesses all year round.
About
This page is part of Shop Dine SF, an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.
Its aim is to bring attention to the local businesses and neighborhood corridors.
Hosting an event to spotlight small businesses? Email shopdinesf@sfgov.org to add it to this page.