Buy local

Shop Dine SF is a campaign for San Franciscans to spend your shopping dollars here.

Visit shops, eat at restaurants, and get services from the small businesses that make San Francisco special.

Circle illustration of City Hall with text overlaid reading Shop Dine SF, with a holiday wreath around it

Pop to the City Hall holiday pop-up shop

On December 6 from 11:00 AM-3:00 PM City Hall will transform into a holiday market. Shop from over 30 local vendors!

Find out more

Illustration of the San Francisco skyline with the yellow twinkly lights in the sky

Find neighborhood events this holiday season

Holiday-themed events are great ways to shop local for gifts while having family-fun!

Find events

Gold flame made from an S and F with gold ribbon with white overlaid text: Legacy Business

Support San Francisco's oldest and most iconic businesses

Discover our history through our 300 Legacy Businesses.

See a full directory

There are over 90,000 small businesses in San Francisco

Why buy local?

In this video

Watch an overview of Shop and Dine in the 49. Hear from business owners and neighbors reflect on the value and joy of shopping locally.

The first holiday market for Union Square, turns Hallidie Plaza into a shining fairytale land. Local, handmade gifts, holiday tree decorations, sweets and warming drinks await. Plus, live entertainment, Santa’s Workshop and DIY crafts for kids and adults alike. Come celebrate and gather!

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Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.

Its aim is to bring attention to the local businesses and neighborhood corridors.

Spending money at local small businesses helps merchants, creates jobs, and earns taxes. It is critical to San Francisco's economic recovery from the COVID-19 pandemic.

Shop local. Even a small increase can have a big impact.

Questions? Email