Ensure Downtown is clean, safe, and inviting

Investing in a clean and safe downtown is essential to attracting new businesses as well as workforce, visitors, and residents.

Attract and retain a diverse range of industries and employers

Supporting long-standing sectors maintains the strength of San Francisco’s economic core, while attracting new businesses and industries increases our economic resilience.

Facilitate new uses and flexibility in buildings

Maximizing the variety of uses and flexibility in our buildings creates the spaces and services that a diverse industry base needs to succeed and will help San Francisco’s Downtown recover faster.

Make it easier to start and grow a business

Lowering costs, simplifying City processes, and proactively supporting entrepreneurs will encourage more businesses to start and remain Downtown and increase the diversity among business owners.

Grow and prepare our workforce

Growing and diversifying the workforce and linking workers to quality jobs will help businesses find the right employees, creating more opportunities to share in our city’s economic prosperity.

Transform Downtown into a leading arts, culture, and nightlife destination

Encouraging additional arts and culture, recreation, retail, nightlife and entertainment experiences in Downtown will draw a wide range of people at all hours and throughout the year.

Enhance public spaces to showcase Downtown

Improving our plazas, streets, sidewalks, and parks to highlight their walkability and strong design and invite visitors, workers and residents to re-discover the best of Downtown.

Invest in transportation connections

Increasing reliable transit service, protected bike lanes, and safer streets and sidewalks will bring more people to and through Downtown.

Tell our story

Reclaiming our unique story and brand is key to attracting the next generation of residents, workers, employers, and visitors.