CAMPAIGN

Open Truth: Take Action

soda can on its side with the words "open truth" coming out. Inside the bubbles are tooth decay, heart disease, diabetes, cancer, sexual dysfunction, and premature death

Take Action: Raise your voice for change!

Sugary drink companies claim it's up to parents and individuals to make healthy choices. While cutting back on sugary drinks and drinking more water is a good idea, the reality is that Big Soda spends millions to market these unhealthy products to young people and communities of color.

Tell Big Soda execs what you think!

quote that says "Listen up @CocaCola @Pepsi People who consume sugary drinks regularly have 26% greater risk of type 2 diabetes. #stoptargetingus #opentruth

Listen up @CocaCola @Pepsi People who consume sugary drinks regularly have 26% greater risk of type 2 diabetes #StopTargetingUs #OpenTruth

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Hey @CocaCola @Pepsi Stop targeting youth of color when your products cause devestating diseases #ShameOnBigSoda #SodaKills #OpenTruth

Hey @CocaCola @Pepsi Stop targeting youth of color when your products cause devastating diseases #ShameOnBigSoda #SodaKills #OpenTruth

Click here to post this on X. 

Serious public health problems linked with sugary drinks include Type 2 diabetes, heart disease, cancer, and tooth decay. Despite this evidence, your company has targeted young people to consume more sugary drinks that will make them sick. I demand that you immediately stop marketing unhealthy sugary beverages to children and teens.

Serious public health problems linked with sugary drinks include Type 2 diabetes, heart disease, cancer, and tooth decay. Despite this evidence, your company has targeted young people to consume more sugary drinks that will make them sick. I demand that you immediately stop marketing unhealthy sugary beverages to children and teens.

Copy the text above and click here to send it to Pepsi and Coca Cola.

Share these videos

A Taste of Home by Monica
Big Soda is targeting Latino children and youth by ramping up marketing on Spanish-language TV. Monica Mendoza introduces us to an unhealthy family tradition and explores how sugary drinks affect Latino families and contribute to the type 2 diabetes epidemic, in a film directed by Jamie DeWolf.
Lost in Translation by Yosimar
Big Soda is targeting Latino children and youth by ramping up marketing on Spanish-language television. Watch Yosimar Reyes analyze how sugary drinks impact the diets and cultural practices of Latino communities heavily impacted by the type 2 diabetes epidemic in a film directed by Jamie DeWolf.
Thin Line by Ivori
Watch Ivori Holson outline the harmful effects of a sugary drink diet in "Thin Line" written and performed by Ivori for the Bigger Picture project, a collaboration between Youth Speaks and UCSF's Center for Vulnerable Populations. Written by Ivori Holson, Shot by Jamie DeWolf, Edited by Kevin Holmes.
I Speak for the People by Donte & Deandre
Watch poets/activists Donte Clark and Deandre Evans speak for the people of Richmond, California in “I Speak for the People”. Directed by Dimitri Moore and edited by Kevin Holmes.
Targets by Obasi
Watch Oakland Youth Poet Laureate, Obasi Davis, raise his voice against the targeting of minority youth by the marketing campaigns of the food and beverage industry in "TARGETS", directed by Jamie DeWolf.
Perfect Soldiers by Gabriel
Gabriel Cortez creates a historical bridge between Panama and growing up Panamanian-American, and the "arsenal of ways to self-destruct" that unite the intergenerational effects of Type 2 diabetes. Directed by Jamie DeWolf.

About

The Open Truth Campaign is a collaboration between Shape Up San Francisco (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, the American Heart Association Greater Bay Area Division, the Community Engagement and Health Policy Program of the Clinical & Translational Science Institute (CTSI), at UCSF, and the Latino Coalition for a Healthy California.

Produced by Your Message Media

OPEN TRUTH Press Release.2.17.15

Partner agencies

Open Truth
Community Health Equity and Promotion (CHEP)
Department of Public Health

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