Latino Heritage Month

A walk through the Mission transports visitors through the flavors and craftsmanship represented across Latin America. For Latino Heritage Month, we highlight unique apparel stores that received support from the City. Mixcoatl (3201 24th Street) and Luz de Luna (3182 24th Street) specialize in authentic, original Indigenous handmade arts, jewelry, and clothing. Frida’s Closet (3473 25th Street) features traditional Mexican and Latino-inspired clothing and Made in the City (5750 Mission Street) offers unique urban wear.  

Film SF hosts a series of FREE film screenings spotlighting local talent from the San Francisco Bay Area’s Latinx community in conjunction with Latino Heritage Month. Films will be screened throughout September and October at San Francisco International Airport (SFO), the only airport in the country with an accredited museum and film program, SFO Video Arts. Film SF and SFO Video Arts will co-host a community kickoff event with some of the filmmakers featured in the series on September 5, 1 – 3:30 p.m.  The event series culminates at the Main Library with a community screening and mixer on October 7. Learn more.

The family-owned Mexican grocery chain, Mi Rancho, brings its unique shopping experience to San Francisco’s Bayview community. The Bayview grocery store, which prides itself on being accessible to the Spanish-speaking community, offers residents and businesses convenient access to fresh, quality groceries and meal solutions at Mi Rancho’s low prices.  Visit their new location at 5900 3rd Street or online.

Established by the owner of Healing Cuts, Ismael de Luna, Taboo is a wellness center that offers haircuts, nail services, and massage. His new location was supported by the City’s First Year Free program, which waives the cost of initial registration, license and first-year permit fees for qualifying businesses; permitting assistance from the Office of Small Business; SF Shines Grant, which supports property improvements; and Storefront Opportunity Grant, which helps entrepreneurs secure new commercial leases. The public is invited to the opening celebration on Saturday, September 21 from 3 – 6 p.m. 

Also be sure to check out Rooster Peruvian Rotisserie, a new restaurant at 2859 Mission Street!