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Latino Heritage Month

Shop Dine logo reading Latino Heritage Month

Celebrate with us!

Latino Heritage Month goes from September 15 to October 15, 2026. Shop, dine, and experience San Francisco’s vibrant Latino community.

Illustration of Papel picado

Visit 24th Street

An annual tradition, Calle 24 Latino Cultural District festoons 24th Street with papel picado for Fiestas de las Américas on Saturday, September 12, from 11 AM to 6 PM, right in the heart of the Mission — along 24th Street from Bryant to Folsom.

Circle cutout of the mexican flag

Honor Mexico’s Independence Day

Civic Center Plaza hosts the annual El Grito de Dolores celebration on Tuesday, September 15 starting at 4pm. Free admission!

Lowrider Parade and King of Streets Hopper Competition

The San Francisco Lowrider Council, in partnership with the City of San Francisco, the Mission Merchants Association, and the Calle 24 Latino Cultural District, proudly presents the LOWRIDER PARADE and “KING of the STREETS” Hopping Competition—a historic celebration of Latino culture, heritage, and community pride. The parade will air live on CBS as part of San Francisco’s official National Latino Heritage Month festivities on Saturday, September 19.

More events celebrating Latino Heritage Month

Sunday, September 13 | Latinas Forever Market

Latinas Forever Market at SPARK Social SF! Latina vendors, pop hits, family-friendly fun & all the good vibes. Free & full of joy!

Bringing together 20 Latina-owned businesses for a special day of shopping, música, comunidad, and pura Latina joy.

LATINA POP HITS ALL DAY
Shop, sip, eat, and vibe out to your favorite Latina pop hits while you explore the market.

FAMILY-FRIENDLY + FREE
Bring everyone! Latinas Forever Market is free and open to the public and welcomes all ages.

Thursday, September 17 | KQED The Ritual of Braiding

Step into a space where hair becomes story, memory, and living connection. This event invites you to explore the deep cultural significance of braiding across Latine, African, and Indigenous traditions—where each strand carries history, identity, and care. Register here.

Saturday, September 19 | CULTURE ON OCEAN: Free Arts & Culture Block Party

One afternoon. One block. A whole lot of culture—live performances, art, food, music, dancing & family-friendly fun on Ocean Ave. Culture on Ocean is taking over Granada Avenue for an afternoon of music, dance, art, food, and neighborhood fun!

Event runs from 12–2 PM on Granada Avenue between Ocean and Holloway for a free, family-friendly arts and culture block party celebrating the people, traditions, artists, businesses, and creative energy that make Ocean Avenue special.

Expect an afternoon packed with performances and activities, including lion dancing, South Indian dance, Hawaiian dance, live music and hip-hop, local artists, mah jong instruction & open play, hands-on activities, food, treats, and more.

$10 Event Vouchers

A limited number of $10 vouchers will be available at the event for attendees to use with participating vendors and businesses. Quantities are limited, so register and check in at the Event!

Various Dates | Mission Loteria Pop-Up Game Nights

Have you ever played Lotería? It's basically Mexican bingo with icons. Join Mission Lotería at their next game night event and play to win prizes!

Sep 10 - Valencia Game Night

Sep 17 - Tacolicious Game Night Valencia

Sep 24 - Game Night at Taqueria La Iguana Azul

Oct 1 - Tacolicious Game Night Valencia

Oct 8 - Valencia Live! Game Night

Oct 15 - Tacolicious Game Night Valencia

Saturday, September 26 | Sábado Gigante Talent Show

A talent show in the heart of the Mission as part of the Sábado Gigante series. Performers across all disciplines—singers, dancers, musicians, comedians, and poets—take the stage for a chance to win cash prizes up to $300. Special guest judges will be in attendance. Applications to perform are available on the profile. Learn more.

Saturday, September 26 | SF Public Library ¡VIVA! Kickoff Party

Celebrate the vibrant cultures, traditions and creativity of Latinx communities through live music, art, hands-on activities and family-friendly fun that fills the day with connection, discovery and joy. Experience performances, create something to take home, meet local community partners and explore stories, traditions and artistic expression that reflect the richness and diversity of Latinx cultures. Learn more here.

Thursday, October 1 | Mayor Lurie’s Hispanic Heritage Month Celebration

City Hall Rotunda | 5:00 pm - 7:00 pm

Honoring the culture, history, and economic contributions of the city's Latino community.

Various Dates | Cafecito Tours

Friday, October 2 | Mission Street Taco Tour

Join for a delicious adventure in the Mission District!

OPTION 1 - $20 - SELF-GUIDED EXPERIENCE

Grab one of our taco tour maps and eat your way through the Mission one taco at a time! Get your map and 5 Taco Tasting Tickets at the starting point: La Corneta at 2731 Mission Street.

OPTION 2 - $50 - VIP GUIDED WALKING TOUR EXPERIENCE

(Select the 5PM Time Slot to view this option)

This option is for those that want a unique guided tour experience. You will walk from taqueria to taqueira with our experienced local tour guide, learning bout the rich history of San Francisco's Mission District along the way. The tour includes 5 stops on the map, and includes 5 Taco Tasting Tickets.

5PM - Dinner Tour - Meeting point is Mission Lotería, 2884 Mission Street, SF, CA 94110.

Saturday, October 3 | Pop-Ups on the Plaza: Celebrating Latine Makers

This Hispanic History Month, celebrate Bay Area Latine makers with a day of delicious food, crafts, and community at the Embarcadero Ferry Terminal Plaza (south of the Ferry Building) and Ferry Plaza Farmers Market. Entry is free and open to the public, and food and drinks will be available for purchase. The event runs from 9am - 2pm.

Pop-Ups on the Plaza is a series of events celebrating Bay Area BIPOC entrepreneurs, including businesses in Foodwise’s Building Equity program. Pop-Ups on the Plaza is a Port-sponsored event brought to you by Foodwise. This program is proudly funded in partnership with the San Francisco Human Rights Commission. Additional support is provided by the Ferry Building.

Saturday, October 3 | 5th Annual Afro Latinx Concert

The 5th Annual AFRO LATINX Concert returns to the historic Ruth Williams Opera House on Saturday, October 3rd, hosted by Gina Madrid

Get tickets for a powerful evening celebrating Afro Latinx music, culture, food and community.

About

Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.

Its aim is to bring attention to the local businesses and neighborhood corridors.

Spending money at local small businesses helps merchants, creates jobs, and is good for San Francisco's economy.

Shop local. Even a small increase can have a big impact.

Questions? Email shopdinesf@sfgov.org

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