CAMPAIGN
Big Soda Tactics
CAMPAIGN
Big Soda Tactics
How Big Soda Targets Us
Watch Oakland Youth Poet Laureate, Obasi Davis, raise his voice against Big Soda's targeting of minority youth in "TARGETS", a Bigger Picture film directed by Jamie DeWolf.Watch videoThe 3 M's
Marketing
Big Soda specifically targets African American and Latino youth to grow their market. They target youth using cartoon characters, celebrity endorsements, social media, games, and contests, product placements, nueromarketing and so much more. Read more about the marketing tactics of Big Soda.
Money
Big Soda uses industry-run front groups, influences science by funding studies, lobbies politicians, and uses philanthropy to increase profits.
Read more about how Big Soda uses money to sweeten its profits.
Misinformation
Big Soda denies science, promotes so-called "healthy" alternatives to increase their profits. Misleading helath claims entice health-conscious consumers to buy their products. Read more about how Big Soda uses misinformation to maximize profits.
About
The Open Truth Campaign is a collaboration between Shape Up San Francisco (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, the American Heart Association Greater Bay Area Division, the Community Engagement and Health Policy Program of the Clinical & Translational Science Institute (CTSI), at UCSF, and the Latino Coalition for a Healthy California.
Produced by Your Message Media