Matt Stiker

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Vice-President

Matt Stiker is Chief Marketing Officer for City Pass, a destination and attractions marketing company founded in San Francisco in 1996, and is responsible for growing the brand and business both domestically and internationally. For the 4 ½ years prior to his current role, Matt was Chief Marketing Officer for the San Francisco Travel Association, the official sales and marketing arm for San Francisco as a visitor destination. As CMO, Matt had the enviable job of creating marketing strategies and programs that differentiated San Francisco from its competitors, and promoted San Francisco and the

Matt Stiker is Chief Marketing Officer for City Pass, a destination and attractions marketing company founded in San Francisco in 1996, and is responsible for growing the brand and business both domestically and internationally. For the 4 ½ years prior to his current role, Matt was Chief Marketing Officer for the San Francisco Travel Association, the official sales and marketing arm for San Francisco as a visitor destination. As CMO, Matt had the enviable job of creating marketing strategies and programs that differentiated San Francisco from its competitors, and promoted San Francisco and the surrounding region as the most compelling convention and leisure destination in the world.

In this role, Matt guided all brand marketing, integrated marketing services including website, publications and social media, graphic design services, public relations, arts & culture marketing, membership development, corporate partnerships, and visitor information services. Among notable accomplishments, he led the successful re-name and re-brand of this 100-year-old organization as part of a yearlong strategic re-organizational evaluation, guided the development of the multiple award-winning “49 Hours of San Francisco” campaign, and oversaw 10x growth of fans to the “Only in SF” Facebook page, to more than half a million.

With 27 years of experience in advertising and consumer marketing, Matt has designed and led innovative and highly successful marketing programs for global consumer brands from Coca-Cola and adidas to ESPN and Xbox, and led commercial productions from a few thousand dollars up to multi-millions of dollars. Immediately prior to joining San Francisco Travel, Matt was with Hewlett-Packard, where he led consumer marketing and joint marketing partnerships and activation efforts with DreamWorks, the NBA, and Starbucks.

Matt serves on the Marketing Advisory Council for Visit California, and was an active member of the Golden Gate Bridge 75th Anniversary Marketing Advisory Committee.

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Contact

City Hall
1 Dr Carlton B Goodlett Pl
Room 473
San Francisco, CA 94102