Hotel Occupancy Rate

Sections

Measure Description
Why this measure is important
Hotel Occupancy Rate
How performance is measured
Data
Additional Information
City Performance Scorecards

Measure Description

The Hotel Occupancy Rate indicates the share of San Francisco hotel rooms booked monthly. It is a key indicator of the strength of the City's tourism industry. Tourism is a key component of San Francisco's economy and is a major source of revenue for local businesses and government. The Hotel Occupancy Rate is a Citywide demand indicator; therefore, no City department is directly responsible for the measure's monthly performance.

Why this measure is important

Reporting on the Hotel Occupancy Rate provides the public, elected officials, and City staff with a current snapshot of San Francisco's tourism sector.

In 2019, prior to the COVID-19 pandemic, more than 26 million visitors travelled to San Francisco. In 2023, 23.1 million people visited the City, making up $9.3 billion in business revenues. During that same period, the Hotel Occupancy Rate increased from a low of 13% to its peak of 79% in October 2023. The Hotel Occupancy Rate remains a key indicator of the City's recovery in the tourism sector since the pandemic.

The interactive line chart below presents the monthly four-week rolling average of the San Francisco's Hotel Occupancy Rate.

The chart's legend is below:

Y-Axis: Hotel occupancy rate percentage
X-Axis: Calendar years

How performance is measured

Hotel Occupancy Rate is the number of booked hotel rooms divided by the number of available hotel rooms in a given night.

Four-week Rolling Average Hotel Occupancy Rate is the average nightly Hotel Occupancy Rate over the last four weeks.

Data

All hotel occupancy rate data comes from the Controller's Office of Economic Analysis. Hotel Occupancy rates are reported with a one-month lag. For example, June's data will be available at the end of July.