"In San Francisco, we don’t just face our challenges - we grow stronger in overcoming them."

– Mayor London N. Breed

Our strategies

6 - Ensure Downtown is clean, safe and inviting pier-7-in-san-francisco-california-usa-2021-08-26-16-19-27-utc

Ensure Downtown is clean, safe, and inviting

Investing in a clean and safe downtown is essential to attracting new businesses as well as workforce, visitors, and residents.


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1 - Attract and retain a diverse range of industries and employers

Attract and retain a diverse range of industries and employers

Supporting long-standing sectors maintains the strength of San Francisco’s economic core, while attracting new businesses and industries increases our economic resilience.


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2 - Facilitate new uses - VanGogh-Opening_1026-scaled.jpg

Facilitate new uses and flexibility in buildings

Maximizing the variety of uses and flexibility in our buildings creates the spaces and services that a diverse industry base needs to succeed and will help San Francisco’s Downtown recover faster.


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Two young woman smiling and standing in front in front of their business with a "We are open" sign in between them

Make it easier to start and grow a business

Lowering costs, simplifying City processes, and proactively supporting entrepreneurs will encourage more businesses to start and remain Downtown and increase the diversity among business owners.


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Group of workers in suits discussing business strategy

Grow and prepare our workforce

Growing and diversifying the workforce and linking workers to quality jobs will help businesses find the right employees, creating more opportunities to share in our city’s economic prosperity.


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3 - Transform downtown nightlife - Noisepop200220_noisepop_1200x900

Transform Downtown into a leading arts, culture, and nightlife destination

Encouraging additional arts and culture, recreation, retail, nightlife and entertainment experiences in Downtown will draw a wide range of people at all hours and throughout the year.


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Maiden Lane concept plans

Enhance public spaces to showcase Downtown

Improving our plazas, streets, sidewalks, and parks to highlight their walkability and strong design and invite visitors, workers and residents to re-discover the best of Downtown.


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Buses on Market Street

Invest in transportation connections

Increasing reliable transit service, protected bike lanes, and safer streets and sidewalks will bring more people to and through Downtown.


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Seagull at the pier overlooking the Golden Gate Bridge

Tell our story

Reclaiming our unique story and brand is key to attracting the next generation of residents, workers, employers, and visitors.


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Downtown SF skyline during sunrise
Why Downtown San Francisco?

As a gateway to the Asia-Pacific, San Francisco serves as an anchor for national and international companies. Our Downtown is the economic engine of a premiere U.S. city and at the heart of the world’s leading innovation economy.

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Fact Sheet

Fact Sheet

Download a fact sheet that summarizes key elements of the vision and strategy for Roadmap to Downtown San Francisco's Future.

Printable version

Printable version

Download a printable version of the Roadmap to Downtown San Francisco's Future.

Downloadable content for the City's economic recovery strategy.

Economic data

View the key data and indicators that reflect the state of San Francisco's economy and road to recovery from the COVID-19 pandemic.


Our economic roadmap is focused on responding to the needs of today while also laying the path to realize a long-term vision for San Francisco’s future.

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