Mayor Breed's vision
"In San Francisco, we don’t just face our challenges – we grow stronger in overcoming them." — Mayor London N. Breed
Responding to the economic changes brought on by the pandemic, in February 2023 Mayor Breed laid out her vision for the future of Downtown.
In the first three months since launching this roadmap, the City has already made significant progress in fulfilling this vision.
“Downtown SF Blue Hour”
Our strategies
“Pier 7 on the northern waterfront”
Ensure Downtown is clean, safe, and inviting
Investing in a clean and safe downtown is essential to attracting new businesses as well as workforce, visitors, and residents.
“Life science research in Mission Bay”
Attract and retain a diverse range of industries and employers
Supporting long-standing sectors maintains the strength of San Francisco’s economic core, while attracting new businesses and industries increases our economic resilience.
“American Tulip Day in Union Square”
Facilitate new uses and flexibility in buildings
Maximizing the variety of uses and flexibility in our buildings creates the spaces and services that a diverse industry base needs to succeed and will help San Francisco’s Downtown recover faster.
“Shani Jones, Chef and Owner of Peaches Patties”
Make it easier to start and grow a business
Lowering costs, simplifying City processes, and proactively supporting entrepreneurs will encourage more businesses to start and remain Downtown and increase the diversity among business owners.
“Hundreds of jobseekers attend a hiring fair at the Ferry Building”
Grow and prepare our workforce
Growing and diversifying the workforce and linking workers to quality jobs will help businesses find the right employees, creating more opportunities to share in our city’s economic prosperity.
“SFMOMA's annual Art Bash draws a crowd to Yerba Buena”
Transform Downtown into a leading arts, culture, and nightlife destination
Encouraging additional arts and culture, recreation, retail, nightlife and entertainment experiences in Downtown will draw a wide range of people at all hours and throughout the year.
“Maiden Lane with new lighting and street furniture”
Enhance public spaces to showcase Downtown
Improving our plazas, streets, sidewalks, and parks to highlight their walkability and strong design and invite visitors, workers and residents to re-discover the best of Downtown.
“Market Street is the transit backbone of Downtown”
Invest in transportation connections
Increasing reliable transit service, protected bike lanes, and safer streets and sidewalks will bring more people to and through Downtown.
“Only-in-San Francisco view from Lands End/Marin Headlands”
Tell our story
Reclaiming our unique story and brand is key to attracting the next generation of residents, workers, employers, and visitors.
Why Downtown San Francisco?
As a gateway to the Asia-Pacific, San Francisco serves as an anchor for national and international companies. Our Downtown is the economic engine of a premiere U.S. city and at the heart of the world’s leading innovation economy.
Learn more about Downtown
News and highlights
Resources
Fact Sheet
Fact Sheet
Download a fact sheet that summarizes key elements of the vision and strategy for Roadmap to Downtown San Francisco's Future.
Printable version
Printable version
Download a printable version of the May 2023 Progress Report on the Roadmap to Downtown San Francisco's Future.
Download a printable version of the Roadmap to Downtown San Francisco's Future (Feb 2023).
Downloadable content for the City's economic recovery strategy.
Economic data
View the key data and indicators that reflect the state of San Francisco's economy and road to recovery from the COVID-19 pandemic.
About
Our economic roadmap is focused on responding to the needs of today while also laying the path to realize a long-term vision for San Francisco’s future.