San Francisco’s SF COUNTS campaign, a combined force of the Office of Civic Engagement & Immigrant Affairs (OCEIA), San Francisco Complete Count Committee, and community partners, led a multiyear citywide effort to motivate every resident to participate in the 2020 Census. Before the census went live, OCEIA organized hundreds of trainings, public information presentations, door-to-door canvassing and in-person events.
Despite the challenges faced during the COVID-19 pandemic, SF COUNTS reached residents through a robust multilingual media and digital campaign, virtual events, phone banking, door-knocking, census kiosks at COVID-19 testing and food distribution sites, and a Supervisors’ District Challenge. These efforts culminated in a week of pop-up census assistance events in four hard-to-count neighborhoods, ending with a census caravan through every district.
The 2020 Census concluded on October 15th, with 66.9% of San Francisco’s population counted in self-response. To view highlights of the SF COUNTS campaign, visit OCEIA’s Instagram.